Once (travelers have) gone private aviation, they can't go back. The convenience, the sense of security, the time.... I'm in the business of selling time, and these are time machines. Time is the ultimate commodity that all of us treasure, and to the folks that have the means this represents a very real value.

They are addressing it, but it's very expensive for them.

When you have $10 million or $12 million, you're used to the finer things in life.

One of the things we haven't converted yet is news, but we're experimenting in Raleigh (N.C.) and a few other locales.